CLEAR WRITING CLUB

If you write clearly, award yourself the Clear Writing Style seal of approval.

Place our Clear Writing Style seal on your website and documents to show you have worked hard to make your writing style clear and easy to read.  The Clear Writing Style seal is a self-certifying standard, measured by our StyleWriter, plain-English editing software, endorsed by the Plain Language Commission.

To display the seal, join our Clear Writing Club and write to the highest standards.  Your membership includes free StyleWriter licenses and a free Writing Course.

The Clear Writing Style Seal of Approval

To earn the right to display the seal, you have to write to the highest standards.  Over 90 percent of writing in government, business, and education fails to meet the StyleWriter-measured clarity standard.

To accredit your work, you must be a corporate, associate, or individual member of the Clear Writing Club.  You can then display the seal on any text that reaches the acceptable standard of over 70 on the program’s Clarity Index.  You can use it on both in-house and public documents.  Use it on your websites, leaflets, standard letters, committee reports, media releases, and annual reports – use it on all your important documents.

There’s no extra cost for each use of the seal.  One annual membership fee covers any document you write or your organization publishes that meets the Clear Writing Standard.

To help you reach the high standard necessary to win the seal, we have a free Writing Course and StyleWriter – our plain English editing software.  When you become an associate or corporate member of the Clear Writing Club, you’ll have three complimentary StyleWriter licenses (worth $585) to measure your writing style and show you how to edit your documents.  You can also add your house-style rules to StyleWriter.

JOIN CLEAR WRITING CLUB

 Join the Clear Writing Club Now– to promote your business and improve your effectiveness.

Membership of the Clear Writing Club has many advantages.

  • Display the Clear Writing Style seal on your documents and website.
  • Show your commitment to clear communication
  • Evaluate your writing style objectively using StyleWriter.
  • Self-certify using StyleWriter’s measures.
  • Use StyleWriter’s measures of a clear writing style.
    • Average Sentence – a key statistic
    • Passive Verbs – an overused style fault
    • Style Index – a measure of plain English style
    • Bog Index – a measure of all style and readability issues
    • Reading Grade – an improved, standard measure of writing.
    • Jargon – a measure of acronyms, jargon phrases and specialist words.
    • Glue – a measure of wordy style.
    • Pep – a measure of reader interest and engagement.
    • Clarity Index – a measure used to award the Clear English Style seal.
  • Edit using StyleWriter’s advice to reach the clear writing standard.
  • Draft clearer contracts, letters, reports, newsletters, and websites.
    • More sales
    • Improved customer satisfaction
    • Reduced costs
    • Better administration
  • Pay one annual membership fee
    • Use the seal on everything you publish with no extra fees
    • Includes StyleWriter licenses
    • Includes free Writing Course
  • Reward your work in promoting plain English and clarity
  • Motivate staff to communicate more effectively
  • Help change the writing culture in your organization.

As well as showing you how to write clearly and concisely, over the years we’ve developed the StyleWriter program to give you many benefits.

  • Your documents will say the same but be around 25 percent shorter.
  • Your word power and word knowledge will improve.
  • You can add dozens of style issues you want to check.
  • You can run style audits of teams or departments.
  • You will find thousands of errors and style issues missed by Microsoft Word.
  • You or your organization can develop and add your specific house style to StyleWriter.
  • Customer focused organisations with at least one point higher rating than their sector average achieved average compound revenue growth of 7.4% (Institute of Customer Service,  2024)
  • The impact on your earnings before interest, taxes, depreciation and amortisation (EBITDA – a standard measure of profits) averaged 20.1% at the leading customer focused firms- twice the rate of below average scores (Financial Times April 21 2024).

Bad writing costs money.  Clear writing saves money.

US Navy estimated if all Navy personnel wrote clearly (in plain English), the savings would be $250 million to $350 million every year.

General Electric estimated one manual written in clear English would save between $22,000 to $375,000 in support calls for each business customer.

Federal Express estimated a new reorganized, plain English manual would save $400,000 in employee time in finding information.

To earn the right to display the logo, you have to write to the highest standards.  Over 90 percent of writing in government, business, and education fails to meet the StyleWriter-measured clarity standard.

“I work as a senior marketing manager at a Fortune 500 company.
StyleWriter showed us we’re not very good  – no we’re dreadful – at communicating with our customers.
Since using StyleWriter, I’ve gained the skill of writing clearly.
It’s like shining a searchlight through a sea of corporate fog.”
Marketing Executive

To accredit your work, you must be a corporate, associate, or individual member of the StyleWriter Club.  You can then display the logo on any text that reaches the acceptable standard.  You can use it on both in-house and public documents.  Use it on your websites, leaflets, standard letters, committee reports, media releases, and annual reports – use it on all your important documents.

There’s no extra cost for each use of the logo.  One annual fee covers any document you write or your organization publishes that meets the Clear Writing Standard.

Clear, concise and profitable writing

Using StyleWriter will not only help you and your organization improve your writing, but it will also help you to focus on what you are actually writing.

It will train you to reconsider the very reason for your writing and it’s purpose. Which will increase your own efficiencies.

The latest StyleWriter now checks your text for over a million issues.  It’s become the style guide for Microsoft Word users.

Download StyleWriter 4 now for a 14-day free trial

(With no need to add a credit card)

The download contains a Tutor to StyleWriter 4. We recommend you watch the Tutor’s videos to understand the program’s features.

JOIN CLEAR WRITING CLUB

Join the Clear Writing Club Now– to promote your business and improve your effectiveness.