Writing clearly is not difficult, but it is a skill.  You need to write for your reader.

You have to change the poor writing habits that build up in your career and your profession.  You have to sound natural and human.  Everyone has this skill when we write a personal letter to a friend or a relative.  Can you imagine anyone writing to a friend use acronyms, jargon, stock business phrases or mammoth sentences.

This is the way we write when we write to a friend or a relative:

Hi Caroline

Just a note to say how sorry I am that we couldn’t make it to the Dolly Parton concert last night. The rain was torrential and Dolly couldn’t go on.

But let’s not worry about what we missed, let’s plan something else soon. Shall we meet for a coffee, lunch or a movie night? It’s been way too long since I saw you and I miss our long chats and laughter.

Let me know what you’d like to do and we’ll make it happen.


StyleWriter’s Measures




Words   87
Average Sentence  14  Excellent   11 to 18
Passive Index   0 Excellent   Up to 10
Style Index 0 Excellent   Up to 15
Bog Index 0 Excellent   Up to 15
Reading Grade  3.9 Very Easy Up to 10
Jargon 0% Excellent   Up to 1%
Glue (Wordy) 36%  Concise  Up to 40%
Pep (interest and engagement)    30 Excellent Over 15
Clarity Index 110 Excellent Over 80

But typically, Caroline or Susie gets a business-style letter or email from the ticket agency.


Dear Sir or Madam

Concert Cancellation

I am writing this letter to apologize for the inconvenience caused by the late cancellation of the above concert organized by our agency which was due to circumstances beyond our control.  Unfortunately, the cancellation of the concert occurred because of exceptional and uncontrollable climatic conditions and despite our best endeavors to rectify the situation.

To compensate we are attaching a credit note in the amount of the sum paid for the tickets to enable selection of another entertainment experience that we offer.  This can be redeemed on our website for a similar concert that is scheduled in the near future but within 12 months at one of our venues

Once again, may I take this opportunity to apologize for something that was regrettably beyond our control.

Yours sincerely

StyleWriter’s Measures




Words 137
Average Sentence 25 Bad 11 to 18
Passive Index 40 Poor Up to 10
Style Index 97 Bad Up to 15
Bog Index 80 Poor Up to 15
Reading Grade 14.9 Fairly Difficult Up to 10
Jargon 2.20% Fair Up to 1%
Glue (Wordy) 52% Too Wordy Up to 40%
Pep (interest and engagement) 7 Poor Over 15
Clarity Index -14 Dreadful Over 80

To write clearly, you have to be human, write for the readers’ benefit and use the clear style encouraged by StyleWriter.  If you do, you can transform any writing from business-speak into a clear style.

Clear Writing Style

Dear Ms. Saunders

Please accept new tickets for the concert of your choice

I’m so sorry you could not attend the Dolly Parton concert on Wednesday evening.  The severe thunderstorm flooded the open-air arena and it was unsafe for her to perform.

I know how disappointed you and all her other fans would have been.  Dolly sends you her heartfelt regrets and hopes you’ll attend one of her concerts soon.

Please accept replacement tickets for a concert of your choice by visiting our website and using your enclosed coupon for any show in the next 12 months.

If you need more help, just let me know.





Words 107
Average Sentence 15.7 Excellent 11 to 18
Passive Index 0 Excellent Up to 10
Style Index 0 Excellent Up to 15
Bog Index 0 Excellent Up to 15
Reading Grade 6 Easy Up to 10
Jargon 0% Excellent Up to 1%
Glue (Wordy) 35% Concise Up to 40%
Pep (interest and engagement) 28 Excellent Over 15
Clarity Index 100 Excellent Over 80

Clear, concise and profitable writing

Using StyleWriter will not only help you and your organization improve your writing, but it will also help you to focus on what you are actually writing.

It will train you to reconsider the very reason for your writing and it’s purpose. Which will increase your own efficiencies.

The latest StyleWriter now checks your text for over a million issues.  It’s become the style guide for Microsoft Word users.

Download StyleWriter 4 now for a 14-day free trial

(With no need to add a credit card)

The download contains a Tutor to StyleWriter 4. We recommend you watch the Tutor’s videos to understand the program’s features.


Join the Clear Writing Club Now– to promote your business and improve your effectiveness.