If you write clearly, award yourself the Clear Writing Style seal of approval.
Place our Clear Writing Style Seal on your website and documents to show you have worked hard to make your writing style clear and easy to read. The Clear Writing Style seal is a self-certifying standard, measured by our StyleWriter, plain-English editing software, endorsed by the Plain Language Commission.
To display the Seal, join our Clear Writing Club and write to the highest standards. Your membership includes free StyleWriter licenses and a free Writing Course.
The Clear Writing Style Seal of Approval
You have to write to the highest standards to earn the right to display the Seal. Over 90 percent of business and government writing fails to meet the StyleWriter-approved clarity standard.
To accredit your work, you must be a Corporate, Associate, or Individual member of the Clear Writing Club. You can then display the seal on any text that reaches the acceptable standard of 70 on StyleWriter’s Clarity Index. You can use it on both in-house and public documents. Use it on your websites, leaflets, standard letters, committee reports, media releases, and annual reports. Use it on all your important documents.
There’s no extra cost for each use of the Seal. One annual membership fee covers any document you write or your organization publishes that meets the Clear Writing Standard.
To help you reach the high standard necessary to win the Seal, we have a free Writing Course and StyleWriter – our plain English editing software.
• StyleWriter checks your text for over a million style and usage issues and shows you how to edit your text to reach the clarity threshold required to display the Seal of Approval.
• The free Writing Course lets you train all employees in clear writing techniques.
When you become an associate or corporate member of the Clear Writing Club, you’ll have three complimentary StyleWriter licenses (worth $585) to measure your writing style and show you how to edit your documents.
The latest StyleWriter now checks your text for over a million issues. It’s become the style guide for Microsoft Word users.
You can also add your house-style rules to StyleWriter.
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All Clear Writing Club members can display their membership status on any document or website if they have edited the text with StyleWriter – even if it doesn’t reach the StyleWriter-approved standard.
Membership of the Clear Writing Club has many advantages.
- Your documents will say the same but be around 25 percent shorter.
- Your word power and word knowledge will improve.
- You can add dozens of style issues you want to check.
- You can run style audits of teams or departments.
- You will find thousands of errors and style issues missed by Microsoft Word.
- You or your organization can develop and add your specific house style to StyleWriter.
- Customer focused organisations with at least one point higher rating than their sector average achieved average compound revenue growth of 7.4% (Institute of Customer Service, 2024)
- The impact on your earnings before interest, taxes, depreciation and amortisation (EBITDA – a standard measure of profits) averaged 20.1% at the leading customer focused firms- twice the rate of below average scores (Financial Times April 21 2024).
The Clear Writing Club Benefits
• Display the Clear Writing Style Seal on your documents and website.
• Show your commitment to clear communication.
• Self-certify using StyleWriter’s measures.
• Evaluate your writing style objectively using StyleWriter.
• Use StyleWriter’s measures of a clear writing style.
- Average Sentence – a key statistic
- Passive Verbs – an overused style fault
- Style Index – a measure of plain English style
- Bog Index – a measure of all style and readability issues
- Reading Grade – an improved, standard measure of writing.
- Jargon – a measure of acronyms and jargon phrases.
- Glue – a measure of wordy style Pep – a measure of reader interest and engagement
- Clarity Index – a measure used to award the Clear English Style Seal
• Edit using StyleWriter’s advice to reach the clear writing standard.
• Draft clearer contracts, letters, reports, newsletters, and websites.
- More sales
- Improved customer satisfaction
- Reduced costs
- Better administration
• Motivate staff to communicate more effectively
• Help change the writing culture in your organization.
